It’s all fun and games in an amazing party by the sea.
That is, until you lose your sunglasses.
Santiago Salinas and Carlos Maier agree that spending hundreds of dollars in a pair of expensive sunglasses, only to have them stolen or lost, is extremely painful.
Which was why they decided to create Sal & Mar, a brand specialized in a previously inexistent segment: trendy, good quality sunglasses, but at affordable prices.
Because, who isn’t tired of losing a pair of sunglasses that were the owner of our salary, or cost the same than 200 cups of expensive coffee? And if you do lose them, and all there is left to choose from are designs as cheap as they are ugly, then there’s not much you can do to replace the pair that was lost.
Until Sal & Mar arrived.
This Mexican brand follows the latest fashion trends, with high quality designs that won’t starve out your piggy bank.
Sal & Mar translated to Salt & Sea, which are of course directly related to sunglasses. But aside from that, the company gets its name from the last names of both founders: Salinas (Sal) and Maier (Mar).
Thanks to both founders’ amazing drive, Sal & Mar became a reality in less than a month.
And that included presales.
And the most amazing proof of its incredible growth is that whenever Santiago asks acquaintances where he can get glasses that are good, pretty and cheap, 90% of the times he has gotten “Sal & Mar” for an answer. And the people he asked didn’t even know he was the owner.
His vision for the future is putting Mexico’s name in the highest place possible, starting by selling in other countries. His sights are set on the United States and South America.
“We want whoever uses a pair of Sal & Mar sunglasses to feel that his or her money has been well invested, and that these accesories don’t require spending hundreds of dollars.“
“Our goal is to become part of their lives in a way that these accesories can’t be missing from their lifestyle, and that whenever they leave their homes without their Sal & Mar sunglasses they’ll feel like something is missing.”
Our designs are limited edition – we have approximately 3 seasons per year, each one lasting four months only.
Aside from sunglasses, you’ll also find swimwear and playware: donut, pretzel, pizza, duck and unicorn shaped pool floaties. The point behind this is that you’ll find the complete kit for a great weekend escape at Sal & Mar.
Santiago concludes with the most important part: it isn’t difficult bringing a business idea to life. You simply have to overcome pretexts, and do everything that is necessary to make it a reality.
And to test out their shopping experience, we decided to order a pair!
The follow-up was amazing, and the product arrived perfectly… and it even included surprise discounts for other purchases 😉
These are the Burano model <3
The best part – we got the sunglasses in under 5 working days. Just as promised.
And this is what they look like in and out of water:
Now, we use them for everything – talking a walk, driving, and any weekend getaway.
Sal & Mar is precisely what is says it is: a sunglass brand that encompasses the entire experience of a day at the beach.
If you’re interested in a pair of Sal & Mar shades, check out their webpage and pick the one you love the best. And if you need a little inspiration, check out their Instagram and Facebook accounts – they have amazing pictures!
Keep rolling till you find something you love...
